Marketing Services

Effective communications is much more than just sending out a press release or booking an advertisement and that’s why we provide the whole range of Public Relations and Marketing Services.

We use a broad range of traditional and non-traditional tools to devise a bespoke communications programme that will meet your specific needs. This may include helping a journalist develop a positive story about your organisation, through to utilising social networking sites such as Twitter and Facebook to engage with your customers and stakeholders

We work with other talented people such as graphic designers and photographers, meaning we can deliver everything from a photograph to accompany a press release through to a new visual identity or , but at all time you only ever deal directly with us.

Unlike most agencies, when we get your business we won’t give the day-to-day work to an inexperienced Account Executive, but can guarantee that all work will be handled by the Directors of Shaefer PR & Marketing.

Our full range of services are:

Media relations

Utilising our contacts and vast knowledge of the media we research, write and distribute highly professional press releases that stand out from the crowd, as well as building relationships with journalists on your behalf.

Copy writing

Using our background in journalism, we are able to prepare concise and accurate copy for a range of different mediums, including websites, brochures and advertisements.

Crisis management

Whilst we can’t promise that bad news will never happen we will advise you on how to present your side of the story, including preparing media statements and questions and answers. We also promise to be on 24-hour-a-day call to handle any crises that may come your way.

Media training

Media training will not only prepare you for a crisis, it can also help you communicate your positive messages more effectively and working with an experience broadcast professional we are able to deliver a bespoke programme to meet your needs.

Communication audits

You can commission us to analyse all aspects of your communications operation and we will deliver a detailed report, with recommendations, for improving this important side of your business.

Social media

Social media is vital these days and if you don’t have it, it means you are missing out on another important web presence. With our support we can devise an online communications strategy, using free vehicles such as Blogging, Twitter, Facebook, Instagram and YouTube to get your messages across to your target audiences. We can also set up paid-for advertising via any of your social media channels to ensure you reach exactly the right people.

Website management and design

Keeping your website fully up-to-date and refreshed is critical and so many organisations let this slip. As part of our PR & marketing service we will take responsibility for maintaining the day-to-day content of your website. We can also carry out website critiques, with value for money recommendations to improve your site.

Design & print management

We work with a roster of hand-picked design and print companies to offer you real value for money, so as well as writing all the copy for your brochures, websites, annual reports, staff newsletters or leaflets, we can manage the full design process, including presenting visuals, co-ordinating amendments and delivering projects for print.

Event management

Organsing an event to promote a new product or showcase a new initiative/development can be very time consuming, but we can project management this on your behalf, including sourcing an appropriate venue, approaching speakers, sending out invitations, arranging catering and acting as master of ceremonies on the day.

Strategic marketing

Our experienced marketeers can work with you and you organisation to develop and implement a full marketing strategy/programme designed to meet your individual business stakeholders. This includes e-marketing, direct mail campaigns and advertising.